Agency Publicis, NYC
Senior Art Director Suki Soo

Concept and design for Cadillac's Dare Greatly, a digital hub showcases curated lifestyle and culture content that redefines the brand's core values. Design of the digital extensions of the Oscars Cadillac tv spots and ad campaign.

Dedication. Passion. Dare Greatly.

Although the world may tell us, “don’t you dare…,” it’s those who dare that will drive the world forward. On a night that celebrates those who dared greatly in film, the Oscars Cadillac campaign showcases the powerful potential that determination and passion can create.

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